La Prima della Scala Diffusa

For La Prima della Scala Diffusa, an initiative by Edison that broadens access to a major cultural event, I animated the manifesto designed by Tomo Tomo with illustrations by Cristiana Couceiro. My work transformed the static artwork into a dynamic visual narrative, enhancing its elegance and impact while preserving the original artistic intent. The animation was crafted for multiple platforms, from digital screens to social media, ensuring broad audience engagement and reinforcing Edison’s commitment to cultural accessibility.

Client: Edison, Comune di Milano, Teatro alla Scala

Creative Direction: Tomo Tomo

Illustration: Cristiana Couceiro

Motion Design: Raffaele Amici